Your Britain - Fight for it Now (Health Centre)
Your Britain - Fight for it Now (Health Centre)
Your Britain - Fight for it Now (Health Centre)
Your Britain - Fight for it Now (Health Centre)
Your Britain - Fight for it Now (Health Centre)
Your Britain - Fight for it Now (Health Centre)
Your Britain - Fight for it Now (Health Centre)
Your Britain - Fight for it Now (Health Centre)
Your Britain - Fight for it Now (Health Centre)
Your Britain - Fight for it Now (Health Centre)
Your Britain - Fight for it Now (Health Centre)
Your Britain - Fight for it Now (Health Centre)
Your Britain - Fight for it Now (Health Centre)
Your Britain - Fight for it Now (Health Centre)
Your Britain - Fight for it Now (Health Centre)
Your Britain - Fight for it Now (Health Centre)
Your Britain - Fight for it Now (Health Centre)
Your Britain - Fight for it Now (Health Centre)
Your Britain - Fight for it Now (Health Centre)
Your Britain - Fight for it Now (Health Centre)
product details

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The image area of the print measures .

description
Along with two other similar posters on rehousing and education, this was designed by Games to be issued to the forcesthrough the Army Bureau of Current Affairs. The poster's colours and its fusion of modern architecture and dilapidated playground in asingle image show Games's familiarity with surrealist work by artists such as Dali and de Chiricio. This awareness of modern developmentsin art, coupled with the vision of a future urban Britain in which present evils would be righted, contrasts strongly with Frank Newbould'smore traditional vision of a pastoral, almost historical Britain in his posters for the same series. It also put Games at loggerheads withWinston Churchill who objected to the representation of a child with rickets. As a result the poster was withdrawn after initialdistribution to the army and display at Harrods Poster Exhibition, and copies were destroyed.Games worked for the War Office between 1941 and 1946, producing over 100 poster designs. His wartime work was outstanding, displayingsuperb technical mastery. He controlled every element of the design to serve the message, a message in which he strongly believed. In 1948he wrote in 'Art and Industry', 'I felt strongly that the high purpose of the wartime posters was mainly responsible for their excellence'.The Finsbury Health Centre, designed by the Russian emigré Berthold Lubetkin in 1938 was built by the local council as a response to theurgent needs of the population. During the 1930s Finsbury was one of London's poorest boroughs, with appalling public health. The buildingwas designed to deliver accessible health care and education.
additional information
Date: Second World War
Cat Number: Art.IWM PST 2911
Artist / Maker: Games, Abram
More about this image on IWM Collections

Your Britain - Fight for it Now (Health Centre)

  • £25



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