Privacy and Security Policy Statement

This Privacy and Security Policy must be read in conjunction with our Terms & Conditions (click here to review those Terms & Conditions). If you do not accept the Terms and Conditions you should exit this website.

King and McGaw Limited, The Imperial War Museums (IWM) and The Imperial War Museum Trading Company are committed to protecting your privacy. We use the information we collect about you to fulfil your order, to provide a more personalised service, and to help us plan and develop our retail operations.

We may keep a record of your name, address, email and telephone number. We may supplement that information with other information that we receive from third parties. We do not store financial details (credit or debit card numbers).

We may also use it to tell you about changes in our services, future events and developments, or about special offers we think you’ll find of interest. Information about how to opt out of these communications will be included in every email we send you, or you can opt out when placing your order.

All of the information you give us is kept private and secure. We do not sell or rent information about our customers to third parties. Under the UK Data Protection Act 1998, we follow strict security procedures in the storage and disclosure of information which you have given us to prevent unauthorised access. Our security procedures mean that we may occasionally request proof of identity before we are able to disclose sensitive information to you.

By disclosing your personal information to us in using this website, or by telephone, you consent to the collection, storage and processing of your personal information by King and McGaw Limited, the Imperial War Museums and the Imperial War Museum Trading Company in the manner set out in this Privacy Policy.

When you visit this website we place a "Cookie" in the browser on your hard drive to enable information to be obtained and to assist in future communication with our site.

Links to other websites
When the IWMPrints site contains links to other websites, we have provided such links for your convenience only and neither King and McGaw Limited nor IWM are responsible for the content of any such site linked to or from our service. King and McGaw Limited and the IWM do not endorse or sponsor or otherwise approve of any information or images or further links to other sites that appear in those websites. King and McGaw Limited and the IWM disclaim all warranties express or implied as to the accuracy legality reliability or validity of any content on any other site.

For more information
If you have any questions or concerns about the information we hold about you, you can also email us on

For further information on the Data Protection Act 1998, please see the Information Commissioner’s Office website on

Amendment to this Policy
We may alter or amend this Privacy Policy at any time. By continuing to use this website after any changes are displayed you indicate your acceptance of those changes.